I'm a health researcher and this company has the only top line of medications available, unless you want to pay a fortune in buying them from your VET at many times more. Seizure disorder and thyroid medications and many other treatments are available from PETMED. Several animal medical publications have recently made mention of this company as a supplier of medications that becoming more needed by pet owners. Social awareness and the fact that animal pet care is becoming one of the top growth areas should be a strong plus for this company. I think that this company's responsible concerns for their customers with low prices, free gifts, discounts and products including those that are not sold by others because of FDA regulations will be a big plus for investors. This company is often mentioned on social network sites and it's just a matter of time before customer base is increased.
If you like Amazon, you should like PETS. It would not be Amazon, but the business model and the good management with strong investor conscience and customer focus will make this business a success. It is OK to trade for the dividend, but it will be even better if you become an investor. Time will tell. - AL