Totally agree. I'm a fundamental investor as well but using technicals to understand and take advantage of trading cycles has it's benefits. Especially over the past 2 years where buy and hold has been a challenging strategy with most retail investors losing their shirts and nerve, exiting the market in many cases for good. It's always good to remember that the majority of retail investors buy high and sell low. Even if they get the fundamentals right, if they can't learn how to enter and exit a stock they eventually will leave the market in frustration.