Dummy, Swhc took massive market share from Springfield, Glock, and Ruger with the introduction of the M&P line and with enlargement of the sport rifle lines. You really know nothing about the company your are shorting?
Ruger got blocked out of their entry into pistols by Smiths M&P play. Ruger stood to move into the spot, but Smith did a block with M&P.
Why don't you attack this stock's sales? Selling out everything. TA shows uptrend forming? You're shorting this stock so fundamentals can't possibly be good? Fundamentals are excellent. Hoping this stock hits 11 soon and you take some massive losses via margin call. We all know you deserve it.