The real deal is it was announced that sales suck big time today. Ok so the stock raced high for no reason. Why? People are thinking it shouldn't so they short for a quick buck. But what happens? It rises on shorts covering as they lose on the minute tick higher and higher from the crowd shorting and covering, Its that simple. Now watch the action on it next week as the stock price should deflate. That is when the real shorts win
google "quadruple witching". When that nonsense is over, expect the broad markets to return to the battle of fed printing vs deteriorating macro indicators....or as we have experiences since 2010 printing press overdrive = up up up up up up....3% "correction...up up up up up up and so forth.