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IMAX Corporation Message Board

  • bwintersx bwintersx Apr 25, 2013 11:36 AM Flag

    Not sure how it will do but IMAX will have a 1 week exclusive of Metallica's movie in September.

    Metallica Through the Never' will be the first movie to open on every single IMAX screen in North America

    You didn't think Metallica's humongous 3D movie — the half-concert flick, half-narrative film titled Metallica Through the Never — would make its debut in a handful of arthouse cinemas, did you? No? Good, because the upcoming feature, directed by Nimród Antal, is officially scheduled to premiere on every single IMAX screen in North America.

    The band announced today (April 24) that Through the Never will play exclusively in IMAX theaters across the continent for a full week, starting September 27; the 3D film, previously slated for an August 9 opening, will begin screening in standard theaters on October 4. This massive roll-out, which will bring the heavy metal icons to more than 300 IMAX screens, is the first of its kind.

    "To be at the forefront in this situation where IMAX has never done this is very exciting," drummer Lars Ulrich told the Associated Press. "It's also a bit of a confidence booster. Being in the movie-making business is not necessarily our forte and it's been a very interesting three years. We've learned a lot about a lot of different things."

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30.40-0.48(-1.55%)Oct 27 4:02 PMEDT