NAB Conf - Entravision Continues To Bolster Online Video Content
Entravision Continues To Bolster Online Video Content Through Multiyear Agreement With Critical Media’s Syndicaster™ Unit
Agreement Renews Partnership For 56 TV Stations & Expanded To Include 49 Radio Stations
2013 NAB Show
LAS VEGAS--(BUSINESS WIRE)--Critical Media’s Syndicaster™ platform will power an expansion of video content on the digital websites operated by Entravision Communications Corporation’s television stations, radio stations and dozens of other interactive properties, the companies announced today at NAB Show.
“Using Syndicaster, radio stations can now create and monetize video content online. This provides radio stations the same opportunities enjoyed by both TV broadcasters and video-producing newspapers.”
A user of Syndicaster since 2010, Entravision has a focused strategy to extend its core television, radio and interactive franchises to digital audiences and to be the premier online local news source for the Latino community. Entravision renewed a multiyear agreement with Syndicaster for 56 television stations and 49 radio stations owned and operated by the company.
“Entravision places significant value on delivering to its online audiences high-quality and timely video news content,” said Ion Puspurica, EVP and GM of the Media Services Group for Critical Media. “We are pleased that Syndicaster has made it possible for Entravision’s radio stations to enhance the video offering of their digital properties.”
“Our digital properties are a strategic part of our diversified media platform and we are excited to expand our partnership with Critical Media to enhance our offering,” said Jeffery A. Liberman, Chief Operating Officer of Entravision. “We know our radio listeners enjoy seeing the voices behind the microphones and using Syndicaster makes it incredibly easy for all our radio websites and digital properties to benefit from a steady stream of fresh video content.”
Entravision’s 56 TV stations are among the more than 30% of