What clever timing, to re-hash an old story on top of a very bad earnings report.
Any stock on any day can be priced where the specialists or market makers decide to price it. All they need is some story to justify the price move, let loose some pre-planned surges of volume to prime the pump. Then the domino effect of heavy trading is triggered by computerized detection of the surge.
Then the MMs pull the rug to force stop losses and start the cycle over again.
With supply limited, churning is the only way for the "professionals" to make $$$ over and over again on the exact same piece of paper.