Many pundits agree that this co promote flop hinders the company significantly more than they thought it would. It was a desperado risk yes, but I would love to know how LF and this BOD are going to save face on this titanic blunder.
Kind of hard to call it a "flop" when it doesn't even kick off until 1 April, don't you think? Since neither anyone on this board nor any "pundits" I'm aware of have a clue as to the terms and conditions of the agreement I'm thinking that "titanic blunder" is a mite bit of an overstatement.
Just goes to show... K is not catching on in a marketplace so miniscule-its IRRELEVANT. MORE evidence of this fact (borne by the pps) will come in a few short days when they report last q's #'s. No MEANINGFUL ORGANIC SALES = lookout below. Its D-Day