Is this selling shorts continuing their greed (37-10 in less than a year seems like a good profit to me). This company has a CURRENT PE of 6 now....I imagine future must be below 5. In any other market, the shorts would get fng slaughtered. Fundamentals do not seem to matter at all. I was reading a book on fundamental investing and chuckled for HBI is a SCREAMING buy if you look at its actual ability to make money. I dont know anymore...I bought more at $11, but it continues to fall for no reason I can see. Oh well, I guess I really WILL have to wait 5 years to see a return, for the trading patterns on this consumer staple make ZERO sense. Its not at ALL a discretionary product and its down percentage wise MORE than any other DISCRETIONARY stock on my watch list.