I know that there were alot of flaws in my valuation, but I got someone talking more than just 4 letter words about the stock.
Something to keep in the back of your mind though, McDonald's main product is real estate, not hamburgers. In 1998 they owned more land than the catholic church on an international level. I don't know what the statistics for today are.
There is alot of money in peripherals just as the main source of income for traditional glucose readers is the test strips not the initial sale of the meter.