GRPN Advertisers Take Heed: New FTC Guidelines Tighten Screws on Mobile Advertisers
WASHINGTON (Reuters) reports that
“Advertisers should think twice about placing promotional messages on mobile and social media platforms like Twitter if those ads require disclosures or disclaimers to avoid being deceptive or unfair, the U.S. Federal Trade Commission said on Tuesday…”
“…’Advertisers should make sure their disclosures are clear and conspicuous on all devices and platforms that consumers may use to view their ads," the FTC's Lesley Fair said in a blog post accompanying the 53-page report’…”
look up the news/report at the FTC or Reuters, etc.
it seems this could portend the potential for a slew of deceptive practices and false advertising claims against Groupon smaller advertisers that don't or can't afford to take the necessary precautions to prevent such claims -- perhaps this will affect Groupon's bottom line somewhat? (rhetorical question)
liability for mobile advertisers appears to be growing: maybe that's why the shares of groupon have cooled in price, and especially in volume -- the model appears to be crumbling on several fronts...if this is not the case please provide evidence to support that this is not happening.