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Groupon, Inc. Message Board

  • jmlregoog jmlregoog Mar 13, 2013 10:35 AM Flag

    GRPN Advertisers Take Heed: New FTC Guidelines Tighten Screws on Mobile Advertisers

    WASHINGTON (Reuters) reports that

    “Advertisers should think twice about placing promotional messages on mobile and social media platforms like Twitter if those ads require disclosures or disclaimers to avoid being deceptive or unfair, the U.S. Federal Trade Commission said on Tuesday…”

    “…’Advertisers should make sure their disclosures are clear and conspicuous on all devices and platforms that consumers may use to view their ads," the FTC's Lesley Fair said in a blog post accompanying the 53-page report’…”

    look up the news/report at the FTC or Reuters, etc.

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