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QuickLogic Corporation Message Board

  • fullkip fullkip Oct 31, 2013 3:34 PM Flag

    uh oh..............

    nvenSense™ Introduces the World’s First MotionTracking SoC Optimized for Google’s Android KitKat 4.4

    MPU-6515 SoC Features Hardware Acceleration for Low-Power, Always-on Location and Contextual Awareness Eliminating the Need for a Sensor Hub

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    • It would seem to me that at 3.46 currently, it is a good entry point to initiate a position in QUIK if one does not already own some of the stock.

    • From Quik Blog:
      I would challenge the validity of the statement that it will “eliminate the need for a sensor hub”. The device announced appears to be a SiP (system in package) design, including an accelerometer, gyroscope and sensor hub (what they appear to call a “DMP”) into that single package. So, they aren’t exactly eliminating the need for sensor hubs–in their case, they are simply integrating the sensor hub into a package that also contains only two of the three 9DOF devices OEMs typically use. There are certainly OEMs that might prefer to buy the entire sensor sub-system from a single supplier. However, we believe the majority of the market is interested in the ability to customize devices, and use the combination of the best sensors (regardless of manufacturer — and using more than two sensors in this case), the best sensor hub (regardless of manufacturer), and the best sensor algorithms (regardless of developer). When you use a SiP, you are limited in your choices. Further, while the press talks of ‘lowering power consumption’, an actual figure is not given. QuickLogic is very proud that we can demonstrate using actual silicon that our sensor hub runs under 300µW — that should be obvious by the fact that we talk it up whenever we can!
      So, while we respect our competitors and their products, we are undeterred in our belief that our ArcticLink 3 S1 offers unmatched flexibility, size, and power consumption, and that our Sensor Hub line offers OEMs the best choice for always-on context awareness.
      I would challenge the validity of the statement that it will “eliminate the need for a sensor hub”. The device announced appears to be a SiP (system in package) design, including an accelerometer, gyroscope and sensor hub (what they appear to call a “DMP”) into that single package. So, they aren’t exactly eliminating the need for sensor hubs–in their case, they are simply integrating the sensor hub into a package that also contains only two of the three 9DOF devices O

      Sentiment: Buy

    • "eliminating the need for a sensor hub"

 
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