It seems, the company is cutting cost, already cut some dividend, naked short sellers are on rope as Long term investors are refusing to lown the shares. AT gives almost 10 Percent dividend. Plenty of Dividend haters on the media and TV who wants to flush out average investors to put money in speculative momentum stocks which do not pay a dime in dividend, so that they get out, and others will keep holding the bag. Same thing they did to RRD in last 12 months, and the shorts fell apart. Better do your home work and do not get emotional.