This is a stock to be held for the long term. In August 1982, just before the great bull market (1982 - 1999), Colgate sold for 68 cents per share adjusted for splits. In December, 1999 the stock sold for $32.42 a gain of 47.7X. Since then it has less than doubled, because of high commodity prices and the financial melt down. I believe we are about to enter a new great bull market as we did 3 times in the 29th Century fueled by lower commodity prices. Stock cycles are all about commodities. This $60 stock is getting ready to launch along with the other consumer non - durables and food stocks.