Definitely down! Insiders are starting to sell. Look at the 3 month chart. It got a huge spike on the lawsuit news, however, it will have to earn money to substantiate these levels. It is going back down to 8.5.
PS Look at the technicals.
Also, I have talked to some Orthondontists, and the word is this product does not work nearly as well as conventional braces and it costs more and takes a lot more time to straighten teeh.