Ericsson (NasdaqGS:ERIC - News) today announced its U335 WCDMA mobile platform, the first to enable the introduction of mass-market HSPA multimedia devices capable of new services such as mobile TV, mobile video blogging and other services demanding both high uplink and downlink data speeds.
Robert Puskaric, head of Ericsson's mobile platforms' unit, says: "The U335 is the first platform to enable mass-market production of true multimedia devices. By enabling mobile TV through MBMS, DVB-H and Unicast, together with outstanding imaging, video and music capabilities in a cost-efficient package, we expect to see many consumer models built on this platform."
Jan W�reby, senior vice president and head of Ericsson's multimedia business, says: "Today's announcement is the best example of how the different components of Ericsson's multimedia offering allow us to act as the driver for this emerging market. By leveraging on our technology innovation and deep knowledge of devices and consumers' needs, we have today launched a platform that will allow more and more consumers to enjoy innovative multimedia services."
By launching the U335 platform, Ericsson brings HSPA to the mass market almost one year ahead of schedule. Strong R&D efforts, together with the flexibility to adapt to market changes, make this possible, and show why Ericsson is the market leader in the WCDMA segment for independent platform suppliers.