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Pepsico, Inc. Message Board

  • snackslover snackslover May 1, 2012 10:51 AM Flag

    Hold Your Fire – Cola War Battle

    Indra Nooyi is asking investment analysts to focus on PEP's “total liquid refreshment” market, rather than focusing narrowly on its share of carbonated soft drinks at the same time Nooyi is launching the first global advertising campaign for its flagship cola which is in the carbonated soft drink category.

    I can hear KO reloading their marketing weapons before they bombard the airwaves and the web with Coke adds to continue the battle with PEP.

    It won't be long before she needs to layoff (fire) another 8700 to finance a losing strategy. How does this CEO keep her JOB?

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