With so many different brands of yogurt crowding supermarket shelves, Pepsi's decision to step into the field this late in the game does not inspire confidence. To make matters worse, the t.v. commercials I have seen appear no different than any other brand. They show the usual scene of two actresses trying to appear as if they are in ecstasy while eating yogurt. Hardly original.
If they can come up with some different flavors then it might work. How about, Mountain Dew, Pepsi Max Tropicana Orange, Sierra Mist flavors. I would try them. I am actually sick of eating the same flavors from different yogurt companies.
Yep.... and the best part of this new yogurt adventure is what? "The Answer" tap can dispense products at the viscosity of yogurt without a problem. The various new product opportunities are endless at Pepsi with The Answer sitting squarely in the middle of their new product strategy.