If i were the Ceo I would have listed all the things that make Jamba juice great.From the relationships we have with the suppliers the growers.To the freshness of our products,The speed of our supply chain. The superior quality of our of our growers. Is the wheat grass pesticide free.Things that make jamba great. Our training of our sales associates. Not" uhhh well i'm excited about starbucks cause they will bring awareness to our brand".That sound like a loser not a leader. Jamba is a great product great brand but average to below average leadership. Kdp good luck to you hope you have some real dynamic co. in your portfolio.