Cody was pushing this garbage at $35+ - so you have to wonder why CEO is continuing to sell at $25 - hmmmm?
Please don't reply "well, these were preset sales under a 10b5-1 plan" - a sale is a sale. The 10b5-1 plan can be canceled at any time if he decides the stock is too low and he doesn't want to sell any more. Obviously Kennelly is happy getting $25 for the 130,000+ shares or he wouldn't continue with the plan.
Insider selling is usually not a good sign. This particular sale shows that not even the CEO has confidence in the value of the stock. He thinks it's overvalued but he can't come out and say it so he's trying to let investors know by selling. And he's also thinking of himself. Look for sub $20 soon. Also look for more insider selling before the end of the month.
He's not selling a whole lot in comparison to his total holdings. Insiders sell at times not because they don't have confidence that there stock will not go higher, but at times to raise cash to use for the companies expansion; such as more advertising or new product research, etc. This is good because they will not have to incur new debt.