any financial planner will insist on diversifying their client's portfolio away from "where they work". too easy to lose it all if there is a hiccup in the market that wipes out value (and maybe your job).
that is why it is STUPID to believe that scheduled insider sales (that is simply non-cash compensation in the form of option or treasury stock)are a material sign of weakness.
I am with the Kid on this one! If one sells out on their own product it is like saying to the world "I am not confident about my own product". So why should the world be confident about it. Yes, may be the insider just so happens to need the extra cash from the sale to by that expensive beach house (just like the rest of us need a little extra cash for this or that)and the sale has nothing to do with their confidence in the company they work for. When several insiders start selling it just works a little (or a lot) on the minds of those shareholders who have little else to do with a company.