Agreed, TSA/DKS are engaged in a battle in the same markets for each and every customer. In the final analysis the customer decides who win's and who loses. The smart investor simply anticipates and follows the course of this action. The way I see it, to this point, big advantage DKS and this is why!
DKS Positively know themselves and how to garner market share. DKS knows it�s element and are very comfortable within their own skin. DKS has a great margin performance and have generated the sales. DKS has executed a strategic and tactics to expand almost without flaw. DKS has loyal and committed associates. Apparently, they also have the customers. DKS needs to expand quickly without diluting supervision and while maintaining comp store gains. This is about being nimble and seizing opportunities. This is easier said than done DKS plays store very well!
TSA Bigger and have efficiency of scale. TSA are still learning, combining, refining - coalescing. With the right leadership and plan TSA has the potential to steamroll any competition within 5 years. This is a big �if�. I am not yet ready to back this �if�.
It all comes back to the customer - they decide! The customer is both loyal and fickle and things change more than they stay the same. The winner will evolve and stay nimble by giving the customer an experience, service, product and all at the right price � or, at the very least, do it better than the competition. The art and science of retail is giving the customer what they want, telling them what they need and having them perceive that it�s all provided at a fair price... The winner will do this better than the competition and closely monitor the adversaries for strengths and weaknesses in the same arena.
"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."