Shorts forced to cover...should really get interesting...
...now. Greedy shorts have overdone this and will have to pay the price as DKS keeps chugging along. This is not your average retailer and LT demographics will continue to work in this companies benefit, IMO. GL Longs, good hold-patience and foresight will be rewarded.
Until dks changes its hiring policy I can not see this company in the long term. They are gearing for short term only. Too many of its outstanding managers and employees are moving out to other positions with other companies due to a lack of advancement within Dick's. Customer service will start to fall off shortly.
I bought a boat-load of this stock on Day 1 back in October of 2002 at $12 and change, which is now $3 and change taking the splits into account.
Since then, I sold about 3/4ths of my holding -- some shares I sold pretty smart, and some not so. But for me, the remaining 1/4th is still a life-style-changing holding. To turn lots of $3-dollar-bills into $28-dollar-bills over the course of 5 years is a damn good thing!!!
And like you, I think Dick's will continue to grow. Not only are they increasing their base all the time, but they're increasing their market share. As they reach the Left Coast and fill in the rest of the country with stores and with a few well-placed Distribution Centers, I feel that there is no reason to doubt that this company will be thrice their size in five years, and thrice again five years after that.
Unless the entire economy goes down the flusher, there is every reason to expect this company to continue to reward longs for at least the next 5-8 years -- and maybe many more years than that.