I do give Bling some credit for hanging in there. He reminds me of the person cheering for the other team at Giants Stadium....I looked back and saw that our friend first posted on 11/19 - at that time stock price on DKS was $34.09 looking at it now the price is roughly $37.70. Up 10.5% (in a little more than 1 month). It seems as if Bling-O has purchased January Puts throughout, so what he needs is a sell off next week, which may or may not happen. Again, as mentioned earlier, if you are Long on this stock I still think you are in good shape moving into 2011. Most of Bling Ca Ching's posts don't make sense - NKE sales were up 22% (which should helps DKS), but again I give him credit for trying, even though I think in the end he will need to pay the piper....Merry Christmas to all - keep shopping at DKS!!!