dont be fooled by the numbers. 40 plus store last year (10% of store base) just got the first comp under their belt. Also the company is driving 1-2 % comp sales through internet kiosks in the store. in the northeast were the brand is heavily positioned, warm weather will impact the business
"dont be fooled by the numbers. 40 plus store last year (10% of store base) just got the first comp under their belt."
And what of the good performance of the 90% seasoned over several years?
"in the northeast were the brand is heavily positioned, warm weather will impact the business"
In response, here is Ed Stack's take, extracted from the earnings conference call:
"Matt, we work with our partners as we have in the past with what we characterize as partnership orders. So, we have got a flow of product that we have scheduled to come in. So, we are not over-inventoried right now. If winter doesn’t come, we have got the ability to get canceled this product. We have it on the books. If it does come, we have the ability to bring that product in. We have got a couple of different trigger dates, one of them coming up right now after, the Monday after Thanksgiving, Monday, Tuesday, after Thanksgiving, and then, we will have another one later in the month of December. So, we have got some trigger points. We feel that we have got inventory available to us. If it gets cold and this business takes off, we have got the ability to grab that product. And if it stays similar to last year, we have got the ability to move that product off or cancel that product, and we will end up with no meaningful difference in inventory this year versus last year."
Going back to the IPO, #@%$& Sporting Goods has never blamed bad weather for seasonal underperformance. I doubt they will start now.