I have the same question. All of the research I did says they will have a strong season with some top analysts giving them a target price of 60. I started buying on December 5th all the way down thru yesterday and am totally perplexed. I play a lot of dividend stocks and they usually go up over the three weeks before ex date and fall the day after. I sold it all this morning and will wait for the next bottom to get back in. There is clearly something that we cannot see, could be as simple as big portfolio's getting out before next week's sell off to lock in there profits for the year.