% | $
Quotes you view appear here for quick access.

BIOLASE, Inc. Message Board

  • BIOLASE Launches DIOLASE PLUS(TM) Cosmetic, Soft Tissue Hygiene Dental Laser

    BIOLASE Committed to Launching at Least One Significant New Product Every Year

    SAN CLEMENTE, Calif., May 6 /PRNewswire-FirstCall/ -- BIOLASE Technology,
    Inc. (Nasdaq: BLTI), a medical technology company that develops, manufactures
    and markets lasers and related products focused on improving dental
    procedures, launched a new dental laser product for cosmetic, soft tissue and
    hygiene dental procedures, the DIOLASE PLUS(TM), priced at $10,900 USD.
    The DIOLASE PLUS(TM) is a newly upgraded, fully-featured, entry level
    cosmetic, soft tissue and periodontal laser that is based on the DIOLASE
    acquired by BIOLASE in its asset purchase of American Dental Technologies,
    Inc. in May 2003.
    Jeffrey W. Jones, BIOLASE CEO and President, commented, "DIOLASE PLUS(TM)
    is the company's first dental laser product that comes as a result of the
    integration of the American Dental Laser and BIOLASE technology. We believe
    this product is excellent for multi-laser practices where dentists would like
    a laser for each hygienist. In addition, we expect this product will also
    result in many up-sale opportunities, where dentists contact us for a DIOLASE
    laser, who then after become more informed and subsequently purchase our
    market leading Waterlase(R) system."
    BIOLASE will focus its sales and marketing efforts for the DIOLASE
    PLUS(TM) on cosmetic dentists and general dentists using the laser for
    cosmetic smile design, treating gum disease and other soft tissue procedures
    as well as on hygienists for laser hygiene procedures.
    The DIOLASE PLUS(TM) delivers more power and features than competing
    entry-level diode lasers. DIOLASE PLUS(TM) has 7 watts of power vs. 3-5 watts
    found in competing systems. It also offers important differences such as easy
    to use, programmable presets for various clinical procedures, fully adjustable
    pulse modes, basic and advanced training through the World Clinical Laser
    Institute and factory-direct service and support.
    DIOLASE PLUS(TM) has many cosmetic and soft-tissue applications; soft
    tissue curettage; laser removal of diseased, infected, inflamed and necrosed
    soft tissue within the periodontal pocket; and removal of highly inflamed
    edematous tissue affected by bacteria penetration of the pocket lining and
    junctional epithelium.
    BIOLASE also offers guaranteed upgrade options with the purchase of a
    DIOLASE PLUS(TM), giving the clinician flexibility to upgrade to either the
    LaserSmile(TM) Soft Tissue and Whitening laser or the market leading
    Waterlase(R) Hard and Soft Tissue system.
    Jones further commented, "BIOLASE is committed to launching at least one
    new significant product every year and we believe this product will
    substantially leverage our marketing dollar. DIOLASE PLUS(TM) is our first
    major new product this year and complements our LaserSmile(TM) and
    Waterlase(R) systems, giving dentists and hygienists a well-featured, quality
    diode laser at an entry-level price. This new product will expand our market
    share reaching dental professionals who are more price sensitive."

    SortNewest  |  Oldest  |  Most Replied Expand all replies
1.57+0.13(+8.96%)Aug 26 3:59 PMEDT