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Sonic Corp. Message Board

  • pitteng pitteng Jun 8, 2011 6:16 PM Flag

    In a word

    OUCH!

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    • Not really.

      Mixed sector results.

      Mixed analyst opinions forever.

      Remember, we were egregiously cheated on the last earnings results - SONC met, but Zacks or Market Watch - I forget which - blatantly cheated and said we missed by one cent, later reneging when the damage had been done.

      So we are OWED good PR, in fact, very good PR on this next earnings report, IMO.

      Some Shorts should have come out the past coupla days. Maybe a few switched direction and went Long.

      In addition, with notable portion of DOGs now clearly having switched to Long Oil, Long Nat Gas, Long Gold again, PPTs also have to boost Consumer Discretionary, as per usual, to counterbalance.

      The above is a well-defined Market pattern forever.

      And, in fact, with good weather, kids out of school, and a little (contrived) drop in gasoline prices, this SHOULD be a very decent summer into autumn for companies like Sonic.

      Note that they're moving more heavily into excellent markets for them, like Long Island and Greater Boston. And that are commensurately advertising more heavily again - which in their case, usually works.

 
SONC
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