make a great product, and keep the choices limited.Just look at FIVE GUYS BURGERS AND FRIES. ONLY 4 ITEMS ON THE ENTIRE MENU AND IT IS ALWAYS PACKED WITH CUSTOMERS !!!SONIC CEO: LEARN FROM OTHERS, SONIC WILL NEVER BE A McDONALDS,BUT IT CAN STILL SURVIVE !
Too many items on the menu and they have breakfeast all day long it is a mess in the kitchen and makes more orders incorrect.