ADVP announced early this year that it would be developing an Internet site to compete with other online pharmacies and disease management sites. The site it up and almost complete! Go to www.AdvanceRx.com. The neat thing is that while drugstore.com and and PlanetRx.com are trying to compete for customers, AdvanceRx.com already has 30 million customers with their pharmacy cards ready to use the service. This stock should fly high!
The promise is that ADVP is a PBM and will be able to adjuicate(sp?) the claims from the orders on their WEB site. However, I think that you will soon see relationships between the PBMs and the other online drugstores that will negate ADVP's advantage here.
They will hold their own, but will not dominate the market.
ADVP has the type of status the other web drug.com companies would pay millions to have. ADVP doesn' t have to rush AdvanceRX into production, they already have what the other companies are seeking.(CUSTOMERS aka LIVES) Great level to buy...