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SodaStream International Ltd. Message Board

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  • emphature emphature Jul 14, 2011 2:00 PM Flag

    Penneys SODA sales

    Spoke with the manager at JC Penny two weeks ago. He said they are "behind the curve" on this product and are trying to catch up with BB&B. Notice that the larger locations are even carrying the refills. This is a steal the market strategy.

    Good for Soda because they still get the same revenue at higher volumes.

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