Is this good news, bad news? Even the flavor syrups are out of stock online. My concern is, if SODA can't keep up with the current number of outlets that they have, what happens when they bring in the big box retail chain that they have promised by the end of the year? Or, are they diverting products to launch that sooner rather than later? Does someone know this and that's why we had a good day on Friday when the rest of the market tanked?
This is typical when a product breaks out. Shortages are a good sign as long as there is a plan to increase production. One thing that is almost always true in a situation like this is that profits will exceed expectations because the business is operating at highest levels of productivity. No waste, no excess inventory, no excess labor or marketing costs.