I almost played this earnings report to the upside but I was all tied up in PCLN.Everything looks great here. Shorts simply have control of the pre-market.How long will that last?
traders are so momentum focused that they completely lose track of the valuation on any stock and especially this one. The projected growth and valuation suggests this stock goes much higher, but you can't convince traders of that b/c they are very short sighted. SODA could've made $.40 if they wanted by keeping advertising down. Considering the early stage of the US rollout it wisely decided to up spending placing them in a very strong position in '12. Buy the dips from the dips!
Then you also don't understand why the stock ran up either
Enlighten me. Why did it run up. My guess was sales growth, like most other companies. Sales growth without margin compression means they make more money. I see yoy 100% growth in USA and good growth internationally.What's the deal?