SODA - William Blair comments extremely bullish. -thoughts.
On Friday William Blair put out a research paper stating their "channel checks" and conversations with management in europe this week lead them to expect SODA to beat expectations for the quarter when they announce earnings, investors could be surprised, and rate SODA at Outperform. They note new products on the way and also they learned SODA products will be offered in more than 400 Costco stores by this holiday, compared with around 250 before, and Target is testing the products as well as mgmt expecting BestBuy to jump on board in 2013 now too. Usually after a "1st report" like this comes out, 1 or 2 other analysts will get their acts together and also follow up on channel checks as well, so look for another one or two bullish notes coming out this week. Look at HOG - Citi comes out bullish on the 9th, then Goldman upgrades on the 18th, then JP Morgan upgrades on the 19th an so on.