Margins are going to get killed because these guys can no longer ship canisters through the mails. No more internet sales (who is going to order a machine on the internet and then go try and find a canister at a store) . All canister sales, where they would sell you 3 cents worth of CO2 for $15, they now will have to sell to the middleman stores for $7.00
Most CO2 was sold at stores. Very few order through the internet. So, although some margin will be lost, there will also be savings to offset it such as the packaging costs, UPS, labor etc. It is possible that volume sales to retailers actually nets as much profit after the departmental costs are eliminated.
The company sent out an email last night to all it's customers saying they could no longer, effective Feb 1 ship canisters by mail due to DOT regulations. No Fed X, no UPS, means no internet sales of machines,