Just so happens that revenues has increased at the same percentage rate as marketing in the last 5 years, with the majority of this percentage in the last 2 years. Coincidence? NOT. Once saturation point is reached you can kiss this bubble goodbye.
You make a ridiculous arguement. Every successful company spends huge amounts of money to market, advertise, and promote their brands. Marketing sells brands!
Is Budweiser the biggest beer brand because it's the best beer or McDonalds the biggest restaurant chain because they have the best food? No...they're both successful because they spend more money on advertising than their competition. The same goes for Pepsi and Coke....both have mutli-billion dollar marketing budgets.
A company that has the financial resources to build and promote their brand is an overwhelming positive sign...not a bad thing. I don't think SODA's Super Bowl ad was particularly effective but it's a good sign that they were aggressive enough to spend the money to build brand awareness.