It may go lower, but the public sentiment is it will likely go higher. I would cut your losses and exit. My personal opinion is this quarter is going to just blow up the street's estimates. My only concern is the expectation level may already be priced into the stock, so we may not see a large swing to the upside.
Depending on how many shares you are short, i would buy calls that expire in April.
That will protect you until the historic bull market period ends in the spring . SODA will not go up this summer and should pull back and probably oct is when you cover your shorts...........
If you do this, buy deep in the money calls so you are not paying a premium as it is high right now.
ok, just wanted to give an update.
held my short position through earnings and survived.
going to hold it for hopes of a broader market sell-off and technical retracement of SODA.
hoping to exit somewhere below $45 and take a less than $10 loss on this.