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SodaStream International Ltd. Message Board

  • attymdmnola attymdmnola May 2, 2013 11:01 AM Flag

    Another Motley Genius

    It's NOT cost effective and it's "time-consuming"?!!!! Really? Especially the latter statement-true
    ignorance.Right, drive to the store, lug, relug, dispose, etc.That's EFFICIENT???!!!!! And, I pay for no gas "driving" to the fridge!!!!!:)

    "When you sneeze, you unconsciously ask for a Kleenex, even though the tissues in your house may not be the iconic Kimberly-Clark brand at all. In a similar way, I believe Sodastream will become synonymous with soda making. Other companies will try a hand at designing a soda making product, but it will always be the imitator, and being the product comes with huge competitive edge.

    Okay, so it’s not a perfect product. When compared to Coca-Cola, a Sodastream isn’t particularly cost effective, and, on top of that, it’s time consuming. Both of those issues, though, are obstacles that I believe the company has the tools to overcome. That's principally because Sodastream is more environmentally friendly -- which customers appreciate -- and the product has a wow factor that is difficult to compete with.

    From the reviews I’ve read, the soda maker itself works just as advertised. However, there have been some complaints about the quality of the refill flavors. This would be a serious issue if not for Sodastream’s new partnerships with Kraft, Campbell, and Ocean Spray. And if that wasn’t good enough, Sodastream has also partnered with Samsung to create the first refrigerator designed to dispense sparkling water.

    It’s possible we’re only seeing the tip of the iceberg for Sodastream’s potential. As far as I’m concerned, Sodastream has put itself in a fantastic position to continue its prolific growth for years to come."

    Sentiment: Strong Buy

24.04+0.09(+0.38%)Oct 21 4:00 PMEDT