a proprietary syrup or syrups that is/are unique in taste and has health benefits (i.e. weight loss, digestion and vitamins). I believe a successful proprietary product can propel this company into cult status. It will repel and defend against any competitor not offering the full package. Most successful companies can pinpoint their success to 1 or 2 product lines. Knockoffs can be great, but that's how the world will view this company.
I own the stock and I own a Source machine. I have tried multiple flavors but only care for the Sparkling Naturals. I have never been a fan of artificial sweeteners such as sucralose, aspartame, etc... As I do not like the aftertaste. I would purchase more sryups if they were the SP variety rather than the sucralose sweetened variety. My two cents...
yes, i agree, i do not enjoy the taste of their defualt line of soda nor the diet, nor do i diet anything.
I had to go to 3 different stores until finally i found a walmart that'd the Sparkling Naturals variety cola.
it was called something like natrually sweetened. the SN rootbeer is good! the SN ginger ale is too.
I'd like to see a stronger ginger like ginger beer available. worth noting though that these "naturaly sweetened" syrup bottles make less soda and cost more :( and take up more space. I suspect that's part of the whole success, is that they can pack in more syrup servings w/ the alternative sweetners.
what do you think 90% of the syrups are. They are proprietary syrups, the licensed brands make up less than 10% of the syrup portfolio. Or am I misunderstanding the verbiage in your post? They already have vitamin enhanced syrups and I wouldn't suggest their is such thing as a weight loss syrup rather an appetite suppressant composite drink. A tie up with a Nutrisystem or Weight Watchers is not out of the question, but these might be more recognized as diet drinks I believe which may be what you are referring to no?
Perception is a key factor in the share price of a stock. One stock can have better fundamentals and yet lag behind another because of this. Case in point is Kroger's. Jim Creamer highlighted the stock and said it was a buy . He felt that the analysts because they do not shop there are unaware of its potential since it has not penetrated the northeastern corridor. Once Kroger's makes it footprint known then Creamer believes Wall Street will give it the recognition it deserves. I believe this is the same situation facing Sodastream. Once the produce becomes more visible, Wall Street will see that it is not a fad and will recognize its true potential. What say you?