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SodaStream International Ltd. Message Board

  • radriano44 radriano44 Aug 22, 2013 4:17 PM Flag

    The Shatner effect on a would be Sodasteam Ad

    We know how effective a pitch man Mr. Shatner is especially with Priceline ads. He uses satire to great effect . He also has great mass appeal. An add with his imprimatur for Sodastream could do wonders for the stock image on may fronts: costs savings, health advantages, convenience and environmental friendliness that could all be highlighted in one effective ad. Perhaps one that would be devastating to the competitors (Coke, Pepsi) using a tongue and cheek or satiric approach. Never underestimates the effect of whimsy to get a point across.
    Your thoughts.

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