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SodaStream International Ltd. Message Board

  • theburgh theburgh Nov 12, 2013 12:36 PM Flag

    Del Monte partnership

    Del Monte is a unique brand that is owned by different corporations in different parts of the world.

    The company that was identified in today's Press Release as SodaStream's partner is Fresh Del Monte.

    According to their website, Fresh Del Monte only owns the rights to the "Del Monte trademark on processed foods and beverages in over 100 countries throughout Europe, Africa, the Middle East and the countries formerly part of the Soviet Union."

    Del Monte Fresh doesn't own the rights to the trademark in the US or countries on continents other than those mentioned above.

    The US based Del Monte recently (10/10/13) announced that "it has reached an agreement to sell its Consumer Products business to Del Monte Pacific Limited" based in the Philippines. So the company named Del Monte in the US doesn't even own the Del Monte brand in the US...they now just own a number of pet food brands. Del Monte Pacific Limited now owns the Del Monte trademark in the US in addition to "the Indian sub-continent."

    So is the SodaStream deal with Del Monte limited to just Europe, Africa, the Middle East? Today's Press Release says "The products are expected to debut at retail in Italy and the UK for Summer 2014."

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