Ok, I'm a huge Sodastream fan and stock holder, but I don't get Sodacaps....( this of course means they will be a huge hit based on my track record). Is it really too dificult or inconvenient to use the bottle screw top to measure out the correct amount of syrup? Do sodacaps opena new demographic thatwasn't already being served by the syrup bottles? Agian, I just don't see how this is going to be additive to earnings, if anything doesn't it just creat most logistics cost?
It's all concept adoption. There is still a HUGE stigma out there that the concept of making your own soda is difficult/time consuming (subjective experience with friends/family - of course these are people who have never even seen it or done it). The WHY would I when I can just crack a can of Coke open mentality. So, the easier the process becomes, the more likely to adopt. I can't see long-term active users continuing with SodaCaps because of the cost factor, but it will certainly be huge for initial adoption of the product/process. Plus, any shared environment like a workplace, they do not want to be using open syrup containers with co-workers/strangers. I think this will be fantastic for adoption in the small business workplace. GL!
I do get sodacaps a lot instead. Have you ever noticed the one serving containers you find in offices for coffee machines? Why are they not using a big box of coffee but prepare instead single serving containers? Cause it is less messy and you use exactly what you need, not to mention it preserves much better.