Its inevitable that Shorts will die a horrible death here one day. Only a matter of time
before the company ramps up production at their new facility. FCF will follow and if the stock moves down they will repurchase shares. With the small float, ONE big hedge fund or investor could start a stampede in the shares. With 50% short float the rush for the exit will crush the weak. Fair value continues to be north of $125, this is a ridiculous share price for 30% growth and most markets still under penetrated. Competition be damned, there is room for many players in this market but none exist that scale like this. PEP or KO should strike now and buy them rather than compete. $3.5Bl is my asking price.