In the long run all that matters is earnings. We're through two months of the 3rd quarter and the stock price is falling. That means, IMO, there isn't going to be any good news for the second quarter. I believe that come August 13, earnings day and CC, we are in for the final crash.
I believe that the rumor mill is still keeping the stock price afloat, probably $5-$10 of current price. The realization of no buyout and another bad quarter will let the air out of that buoy and I see 20s. You can hate, complain, deride, whatever, but that's the truth as I see it.
So far, all the good stuff that was supposed to happen has petered out and all I see is a company flailing around trying to figure out what it is and probably because of the arrogance of this management destroying any chance investors have of recovering their losses.
For those of you staying in, keep your eye on the ball, sales and earnings. Stop paying attention to what doesn't matter over the long run such as NPD numbers. They have not helped you in the last couple of quarters. Watching NPD numbers and and hoping that additional displays will mean anything is sort of like watching a basketball player on the court by himself shooting hoops. It just doesn't tell you what he can do when he is confronted with the full court press. Actual earnings reports are what matters to Wall Street. Don't be mislead.
Good luck Martin, I remember Mika left right befor the stock jump from 33 to 78. I feel sorry for him but understand you have your own opinion. Make some last year and lost some this year, but I am in long term.
KO/PEPSI's response to this category tell me this story is just beginning, not ending.
Jay, I remember Mika leaving as well. Soda kept beating the numbers but the stock kept tanking and Mika's frustration kept building.
The truth is, whether Soda beats the numbers or doesn't beat the numbers what matters is winning over major brands to the platform. That is how Sodastream becomes a 10, 20 or 30 bagger. That is why I'm still here. I will buy more on dips because I view major brands joining Soda as a given.
You're right: sales and earnings are what matters, not the other stuff. The difference for me is that, on that basis of sales and earnings, I think it's fairly priced now. So you may be pulling out near the bottom. The current price may still be high, as you say, but IMHO the worst is over. The $40+ share price made this too easy to trade, at the expense of inexperienced retail investors. If this drops another 5-10%, you might consider getting back in and trying to recoup some of your losses, IMO. GL