Would someone PLEASE tell me how this is a threat to SodaStream??? SodaStreams are about 70 bucks at Target. ANYONE can afford one. Meanwhile, the only "consumers" who'll be able to afford a Pepsi Spire are Donald Trump's neighbors.
I, personally, don't see any direct competition since, as you state, SodaStream has the affordable solution to at-home soda production. And, as another poster stated, it's not as simple as "making small modifications to minimize" the Spire for at-home use. I have a lot of counter space but I don't have enough to add even a small commercial pop machine on it!