Remember 2 yrs ago gmcr hit 20 on negative sentiment, now ws darling, same with tpx which tripled, bby to 10, sentiment can change and I like buying when it's most negative on good companies, YNDX another panic sell to low 20's, few months now back up over 50%.
The market is irrational. It works to your favor. Sodastream is at a 2 year low. Sentiment is terrible. But Soda is still growing it's user base. Still has hyper growth in Europe. Still adding distribution in the US. Pepsi and Starbucks in the wings. Patience is a virtue. The story isn't over.