GMCR has dozens of products and far over 20 ft in the average major supermarkets on a REGULAR basis and sometimes over 80 yes eighty feet stacked 6 feet high at a Costco. When soda does that on a REGULAR basis then the stock will roar. Meanwhile look at the product footage of K cups and of packaged coffee beans/ground under the various brands including house brands packed by GMCR There is no way for Soda to attain that level of business. dream on!
GMCR market cap is 20 times SODA, they are sensitive to volatile coffee and packaging prices, and they have more competition (Nespresso, Starbucks, etc.)
At current stock price SODA is much better value than GMCR.