40% of Short interest is an inaccurate recognition of the short float because at least 30% of that will not ever be covered. True and active short interest is presently only just over 1.5mm shares. The other shares are inactive and will not be covered. Short squeeze is not possible in SODA.
Seth, so basically you are saying they haven't covered since 2011, I can't see how it indicates they will not cover in the future. It is possible that SODA will trade $50-$60 after Q4, so their positions will be much less profitable. With %40 float short the short squeeze can extend for a couple of weeks.