MARLBOROUGH, Mass., Aug. 6, 2013 /PRNewswire/ -- Barbara's new packaging of its cereals and snacks with the Non-GMO Project Verified logo is hitting store shelves nationwide this fall and tells the story of the incredible progress the brand has made since 2011 in earning Non-GMO Project Verification for its products. Shoppers will soon find the Non-GMO Project Verified label on 30 of Barbara's 37 cereals and snacks, including its popular line of Puffins cereals.
"Barbara's has always been committed to bringing consumers only the most wholesome and simple ingredients and we've always listened closely to our loyal fans," said Federico Meade, Barbara's vice president of marketing. "In a survey of our most frequent purchasers, we learned that 90% wanted their cereals and snacks to be GMO-free."
Meade said the path to earning Non-GMO Project Verification wasn't easy but the brand made it a top priority and invested heavily in the pursuit. After enrolling its products in the process, Barbara's learned that nearly half already met the rigorous standards for verification but that in other cases the company needed to find new Non-GMO ingredient suppliers in the United States as well as from Canada, Europe and Latin America.
The writing is on the wall... As more people become aware of the problems with GMO, more companies will label them non-GMO, and more people will avoid them. Barbara's, Whole Foods, Chipotle, and now the FDA has approved labeling for non-GMO certified meat and poultry. Don't know why anyone would want to own MON...
Also likely a good lesson in what it takes to certify non GMO. I went to their website, saw it was a two year journey to make the claim. Two years, one product. And these products are grain based (easiest case to manage). What grains are in "puffins" ? And if none are gmo (I couldn't tell what grains it used)...why did it take so long ?
but a good lesson and catering to a market...I like market driven solutions. Gov't regulation is extremely inefficient...imo