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  • natsu4fun natsu4fun Aug 12, 2013 12:55 PM Flag

    Best-Selling Cereal, Now Non-GMO Verified

    MARLBOROUGH, Mass., Aug. 6, 2013 /PRNewswire/ -- Barbara's new packaging of its cereals and snacks with the Non-GMO Project Verified logo is hitting store shelves nationwide this fall and tells the story of the incredible progress the brand has made since 2011 in earning Non-GMO Project Verification for its products. Shoppers will soon find the Non-GMO Project Verified label on 30 of Barbara's 37 cereals and snacks, including its popular line of Puffins cereals.
    "Barbara's has always been committed to bringing consumers only the most wholesome and simple ingredients and we've always listened closely to our loyal fans," said Federico Meade, Barbara's vice president of marketing. "In a survey of our most frequent purchasers, we learned that 90% wanted their cereals and snacks to be GMO-free."

    Meade said the path to earning Non-GMO Project Verification wasn't easy but the brand made it a top priority and invested heavily in the pursuit. After enrolling its products in the process, Barbara's learned that nearly half already met the rigorous standards for verification but that in other cases the company needed to find new Non-GMO ingredient suppliers in the United States as well as from Canada, Europe and Latin America.

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