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Diamond Foods, Inc. Message Board

  • lawstuff22 lawstuff22 Mar 1, 2012 9:01 AM Flag

    More consolidation-DMND to come next

    Feb 29 (Reuters) - Food company General Mills Inc pushed into the U.S. snack food market by acquiring the small chip maker Food Should Taste Good.

    Terms of the deal, which closed on Wednesday, were not disclosed.

    The acquisition of Food Should Taste Good -- which makes sweet potato chips and tortilla chips in flavors like lime, olive and jalapeno -- puts General Mills into more direct competition with the likes of PepsiCo's Frito-Lay, Diamond Foods Inc, which owns Kettle chips, and Kellogg , which will soon own Pringles.

    General Mills, whose other brands include Cheerios cereal, Nature Valley granola bars and Betty Crocker cake mixes, already competes fiercely with Kellogg, which makes Corn Flakes cereal and Kashi bars.

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